Unfair Competition Litigation
UNFAIR COMPETITION LITIGATION
With the higher stakes that global competition causes, business practices that border on unfair competition can emerge in the marketplace.
According to chapter 5 and section 17200 of the California Business and Professional Code, “unfair competition shall mean and include any unlawful, unfair or fraudulent business act or practice and unfair, deceptive, untrue or misleading advertising.”
There are many forms of unfair competition, including:
- False advertising
- Misrepresentation of goods or services
- Bait and switch
- Trademark infringement
- Misuse of trade secrets
FALSE ADVERTISING
False advertising is a form of unfair competition because it is a deceptive business tactic that is used to purposely mislead customers about a product being sold.
False advertising gives your competitor an unfair advantage due to a false promise presented to the consumer that will most likely cause monetary loss to your business.
MISREPRESENTATION OF GOODS OR SERVICES
Misrepresentation of a good or service is when a company sells a product without providing an accurate description of the item – whether it was out of negligence or not.
It is important that a business is not deceiving the consumer when it comes to the sale of goods because it could impact the sales of your product.
TRADEMARK INFRINGEMENT
Establishing a successful brand that is protected by trademark allows for your business to stand out from your competitors.
If others attempt to infringe upon the creativity of your brand it can create unfair competition and cut into your company’s revenue.
MISUSE OF TRADE SECRETS
Unfair competition can occur when there is a misappropriation of trade secrets. With the increase of competition in the digital age, the ability to conceal a company’s trade secrets from competitors has become ever more challenging.
It is crucial to protect your information and ensure that you’ve taken preventative measure to secure the safety of your trade secrets.
Contact Hardin Law Group
Unfair competition results in a decrease in revenue for your business, contact Hardin Law to see what your options are.
CONTACT HARDIN LOCAL COUNSEL
Orange County Office
(949) 337-4810
(844) 615-1122
23 Corporate Plaza Drive, Suite 150
Newport Beach, CA 92660
Los Angeles Office
(310) 606-2122
1638 South Pacific Coast Highway
Redondo Beach, CA 90277
San Francisco Office
(415) 510-2211
One Sansome Street, Suite 3500
San Francisco, CA 94104
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